The three municipalities have agreed to join efforts with three clear objectives: to create a new product based on the complementarity of three different destinations with their own specializations (Olot has the incentive product, Girona the associative area and Lloret de Mar the corporate), cohesion members Of the three local initiatives to generate business opportunities and position the brands of the three territories in the international meetings industry.
The initiative, pioneering in Catalonia, seeks above all to capture the tourism of meetings and congresses in Barcelona and Northern Catalonia. For this 2016, plan to arrange visits with companies that organize events and agencies specialized in business tourism.
During 2015, a total of 226 congresses and corporate events have been held in Lloret de Mar, Girona and Olot, which have hosted more than 160,000 people.
In the presentation, mayors José Maria Corominas, Albert Ballesta and Jaume Dulsat, from the respective cities of Olot, Girona and Lloret, have highlighted the importance of the project that has just been launched. The initiative also counts on the support of the Catalan organizations for the promotion of business tourism, the Catalunya Convention Bureau and the Costa Brava Girona Convention Bureau.